Privacy Policy

Last Updated: February 6, 2026

This Privacy Policy (the "Privacy Policy" or "Policy") describes the types of information Amrap, Inc. and its affiliates ("Amrap," "we," "our," or "us") collect and process from and about you.

Except as described in this Privacy Policy, the Policy applies to any and all websites, mobile applications, and any other electronic and/or digital products and/or services that are made available by Amrap and that link to this Policy, and our offline services (collectively, the "Services").

By using the Services, you are agreeing to the practices described in this Policy. If you do not agree to the practices described in this Policy, please do not access or use the Services.

Undefined capitalized terms used herein shall have the meaning set forth in the Amrap Terms of Service.

1. Information We Collect

When you access or use our Services, we may collect information from you. The types of information we collect depend on how you use our Services. Please note that we need certain types of information to provide the Services to you. If you do not provide us with such information, or if you ask us to delete that information, you may no longer be able to access or use certain Services. The information we collect may include data you directly provide to us and data we obtain automatically from your interactions with our Services.

Information You Provide Directly to Us

We may collect information directly from you when you register for an account, interact with our AI trainer, subscribe to newsletters, or communicate with us. This may include, but is not limited to:

• Email address
• User name
• Personal data (e.g., date of birth, gender, height, weight, injuries and past surgeries)
• Your performance data and training preferences
• Gym details (e.g., name, address, equipment)
• Your communications and interactions with the AI trainer, via chat or audio
• Contents of communications with us

Information We Collect Automatically

We and our service providers may collect information about the devices you use to access the Services and how you interact with the Services. This may include:

• Device type
• Operating system
• App version
• Unique device or account identifiers
• IP address
• Access times
• Screens viewed and features used
• Session duration
• Crash logs and diagnostic information

This information is used to operate, maintain, and improve the Services.

Information We Collect from Other Sources

If you choose to sign in using a third-party authentication provider such as Apple or Google, we may receive basic account information (such as your name and email address) necessary to authenticate your account.

2. How We Use the Information We Collect

We may use your information for the following purposes:

• Provide and administer the Services, including AI-driven workout recommendations
• Personalize the Service based on your fitness goals and interactions
• Improve and optimize our AI trainer and overall user experience, including to train our artificial intelligence and machine learning models
• Develop new programs and services
• Communicate with you regarding features, updates, or changes to our terms, conditions, or policies
• Respond to your inquiries, comments, feedback, or questions
• Detect and prevent fraud, security risks, and misuse of the Services
• Comply with legal obligations

We may aggregate or de-identify information collected through the Services and use it for research and development purposes.

3. When We Disclose the Information We Collect

We may disclose your information in the following circumstances:

• Affiliates: We may disclose information to our affiliates who assist us in providing the Services.
• Vendors: We may disclose your information to service providers who perform functions such as payment processing, subscription management, analytics, authentication, hosting, and customer support. These service providers process information solely on our behalf and according to our instructions.
• Legal and Safety Reasons: We may disclose information if required by law or to protect the rights, security, and property of Amrap, our users, and third parties.
• Third-Party Sign-In: When you use third-party authentication providers, those providers process your information according to their own privacy policies.
• Business Transfers: If Amrap undergoes a merger, acquisition, or asset sale, your information may be transferred to the acquiring entity.

We do not sell your personal information to third parties. Amrap does not engage in cross-app or cross-website tracking for advertising purposes. We do not share personal information with advertising networks or data brokers.

4. Analytics and Third-Party Services

We use third-party service providers to operate and improve the Services:

• PostHog (analytics): PostHog collects usage data such as screen views, feature interactions, and device information on our behalf. This data is used solely to understand how users interact with the Services and to improve functionality.
• RevenueCat (subscription management): RevenueCat processes subscription and purchase-related data on our behalf to manage in-app purchases and subscriptions.
• Firebase Authentication (account authentication): Firebase Authentication processes authentication credentials to securely manage user accounts and sign-in.
• Sentry (error monitoring): Sentry collects diagnostic and crash data to help us identify and fix technical issues.

These providers act as data processors on our behalf and use information only to provide services to Amrap.

You may contact us at help@liftamrap.com for more information about our analytics practices.

5. Your Choices

You have the following rights regarding your information:

• Access: You may request access to the personal information we hold about you.
• Profile Information: You can update or delete certain account details through your account settings. If any items you cannot update or delete directly, you can request that we do.
• Marketing Communications: You may unsubscribe from marketing emails at any time by following the instructions in the email.
• Data Deletion: You may request that we delete your personal information, subject to legal and operational limitations.
• AI Training: You may request that your data not be used for training our AI or machine learning models, subject to technical feasibility.

To exercise these rights, contact us at help@liftamrap.com.

6. Children's Privacy

The Services are not intended for users under 18 years old. If we become aware that a child under 18 has provided us with personal information, we will delete it as required by law.

7. Security

We implement technical and administrative safeguards to protect your information, including industry-standard encryption for data in transit and at rest. However, no security measures are completely foolproof. If you believe your account has been compromised, please contact us immediately at help@liftamrap.com.

8. Data Retention

We retain your information for as long as necessary to provide the Services and fulfill the purposes outlined in this Policy. We may also retain certain data for legal compliance or security reasons.

9. Consent to Transfer

By using the Services, you consent to the transfer and storage of your information in the United States or other locations where Amrap operates, even if these locations have different data protection laws than your jurisdiction.

10. Links to Third-Party Websites

The Services may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing any personal information.

11. Changes to This Policy

We may update this Policy to reflect changes in our practices or applicable laws. The date of the latest update will always be displayed at the top of the Policy. If significant changes are made, we will notify you as required by law.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Amrap, Inc.
500 Metropolitan, Brooklyn, NY, 11211
help@liftamrap.com